We recognize that communications strategy closely aligns with the Client’s business strategy. we analyze our clients’ brands, industries, competitors, and the overall news climate to develop measurable marketing programs pinned to detailed road maps for how and when goals and objectives will be achieved.

We create high-touch social media interactions SMART Communications understands how the proper management of social media channels plays an integral role in the success of a brand’s overall marketing program. With boundaries blurring and strategies overlapping between PR, advertising and social media, we ensure that brand messaging be consistent and coordinated through all digital media channels. The continual evolution and monetization of social channels has made it impossible to obtain maximum reach through organic posting. Therefore, investing in paid social advertising is critical to the success of every company’s social media marketing program. social media marketing services include:

• • Social media marketing strategy
• • Social influencer marketing
• • Campaign execution
• • Content creation
• • Channel setup & optimization
• • Ongoing community management
• • Social media advertising

If a picture is worth a thousand words, then what does your existing logo, company brochure, corporate video, or website say about you? A well-designed and consistent graphic identity works hand in hand with brand messaging to make your company stand out from its competitors in today's cluttered marketplace. SMART Communications’ creative team will complement your brand vision with a fresh perspective, developing creative solutions for projects large and small. Our creative services include:

• • Logo & brand identity systems
• • Website design and copywriting
• • Print, broadcast, and digital advertising
• • Print collateral
• • Video production

We find and connect you with the right influencers for your business SMART communications have an enviable network of influencers and category tastemakers across industries from business and sport to food, travel, health, SMB and technology.
Our influencer management begins with a thoughtful strategy and tactical plan based on the Client’s business objectives. We identify the influencers who are right for his brand story and relevant to his target audience. We engage and leverage both ‘macro’ and ‘micro’ influencers to impact PR and digital campaigns as well as commercial ROI( measuring performance according to metrics that matter.
We collaborate with agents and talent to deliver unique content and cut-through campaigns

SMART Communications will work closely with you to develop a brand identity that positions your company within the marketplace and distinguishes you from your competitors. Our branding process includes creating a compelling strategic positioning statement with unique selling propositions that resonate with your target audiences. We will then incorporate your brand attributes into every internal and external point of contact - website, social media platforms, advertisements, and sales collateral - to ensure the power and consistency of your message.
Our branding services include:

• • Brand messaging
• • Strategic positioning
• • Visual identity
• • Brand communications strategy

Our dedicated events team is defined by creativity and innovation. We design and implement brand activations and events that engage audiences and deliver content and amplification methods that extend beyond event day. SMART communications works with leading set designers, creatives and producers to deliver unique and memorable experiences that define brands and deliver impactful results.

Our corporate communications team devise strategic issues management plans. We act swiftly in times of crisis protecting and guiding our clients through contentious or sensitive situations. We have managed some of Australasia’s highest profile product recalls and have media trained leading CEOs and spokespeople fronting live news scenarios.

We know how important industry events are for our clients and what it takes to be seen and heard by top-tier media onsite. SMART communications to manage their event press strategies, including scripting onsite product launches, coordinating news announcements, managing press conferences and briefings, and securing top-tier coverage.

From strategies and tactics for answering difficult questions to guidance on how to prepare and what to wear, our media training sessions fully prepare our clients for phone, in-person, and broadcast interviews with the media. SMART communications have media trained leading CEOs and spokespeople fronting live news scenarios.

Our team of in-house producers, editors, scriptwriters, and animators create authentic content that elevate your message. Whether it’s a national 30-second commercial, a corporate marketing video, or a web-based documentary complete with animation, we can tell your story in a visually compelling, and often humorous way that leads to high levels of engagement and sharing online. As evidence of our production skills, we have generated more than 40 million YouTube views for our clients.